BREAKING NEWS – Chelsea Set To Sign Blockbuster Sponsorship Deal

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Updated: February 26, 2015

The media has been buzzing today with reports of Chelsea being set to sign a shirt sponsorship deal with Yokohama Rubber Company, with the Japanese tyre firm replacing Samsung on the Chelsea shirts. The good news is that the deal is estimated to be worth £40M per season, that will see the Blues leapfrog Arsenal, Manchester City and Liverpool to second in the Premier League ladder of shirt sponsorship deals. Only Manchester United, with a deal with Chevrolet worth roughly £53M a season are ahead of Chelsea, but the United deal sent several heads rolling in the top offices of the automobile giant.

While there is no official word from Chelsea or Yokohama Rubber Company on this matter, an announcement is set to follow later today judging by the tease provided by Chelsea’s official Twitter handle.

Earlier it was purported that Chelsea were close to a deal with Turkish Airlines, but things on that front stalled since Christian Purslow came in at the club as the Head of Global Commercial Activities. With the Turkish Airlines deal estimated at roughly  £25-30M, including it causing a snag with our other airline partner, Delta, if Purslow indeed has pulled the rabbit out of the hat with Yokohama, then kudos to him.

An artist's impression of how the YRC logo would look on the shirt. Courtesy - Reddit

An artist’s impression of how the YRC logo would look on the shirt. Courtesy – Reddit

Chelsea, already in a sound financial condition are now expected to go in to the summer transfer window further strengthened if the deal goes through. Nothing better than a fresh load of cash, is there?

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